E-commerce Growth & Performance for StyleNest

StyleNest is a direct-to-consumer fashion brand selling premium ethnic wear online. When they approached us, their store had good traffic but a conversion rate well below industry benchmarks — and their paid media was burning budget without proportional returns.

The Challenge

Three compounding problems: an outdated store UX that broke trust at checkout, paid media targeting that was too broad, and zero post-purchase retention strategy. Each problem amplified the others.

Our Approach

We ran a full conversion audit — heatmaps, session recordings, checkout funnel analysis — and identified twelve specific friction points. The store was redesigned with a new product page architecture, an optimised mobile checkout flow, and trust signals woven throughout the journey.

On the performance marketing side, we restructured their Meta and Google campaigns around high-intent audience segments, introduced dynamic product ads, and built a post-purchase email sequence that dramatically improved repeat purchase rates.

Results

• Monthly revenue grew from ₹12L to ₹55L in 22 weeks
• Conversion rate improved from 0.8% to 2.4%
• ROAS on paid media increased from 1.8× to 4.7×
• Repeat purchase rate grew from 11% to 28%