The brand had strong products and genuine customer love. Their problem was economics: rising ad costs, declining return on ad spend, and an attribution model that was giving them confidence in channels that were not actually driving revenue.
The Audit
We began with a full audit of their paid media accounts, their analytics setup, and their customer journey. Within two weeks we identified three critical issues: creative fatigue (the same ads running for eight months), a broken attribution model that was over-crediting top-of-funnel channels, and a landing page experience that was losing customers who had already decided to buy.
The Restructure
We rebuilt the campaign structure around audience segments rather than products, introduced a testing cadence for creative with a clear framework for identifying winners, and fixed the attribution to give a more accurate picture of which channels were genuinely profitable.
The landing page was redesigned with a single focus: converting customers who arrived warm. The original page had nine calls to action. The new page had one.
The Results
Over 90 days, blended return on ad spend improved by 2.4×. The brand reduced total ad spend by 15% while increasing revenue from paid channels by 60%. They now have a creative testing framework they run independently, with our team reviewing results monthly.